Tuesday, October 23, 2007

For all my stat geek friends...

From Woot.com

Zune Stats: Brown Is The Saddest Color
by Jason Toon Friday, October 19 12:00 PM
News

Hey, what’s your favorite color? If we’re talking about Zunes, it’s probably black. Henry Ford famously told his customers “You can have any color you want, as long as it’s black.” Here, we gave you a choice of colors, and you chose…black. Now that we’ve sold about 39,000 of these things, we’ve got a pretty good picture of the way we Zune today. And that picture is overwhelmingly painted in one shade of basic black.

Zune Sales By Color, 10/15/07
Black – 6865 (66%)
White – 2123 (20%)
Brown – 1445 (14%)
(note: does not include data from our single-color Zune sales on other days)

Looks like the conventional zune wisdom – “brown sucks” – is wise indeed. When given a choice, just one out of seven wooters opt for that much-maligned color, confirming the many sneers directed at the brown Zune throughout the land of Blogospheria. Are people worried it won’t match their outfits? Does brown retain certain, er, biological connotations that turn buyers off? Whatever it is about brown, wooters avoid it in droves.

What else can we learn from our Zune sale data? We were hoping you would ask…

From 8 a.m. to 9 a.m. on the morning of the 15th, brown mounted a brief rally, tallying up 22% of the sales in that hour to overtake white for second during that hour. That’s a 57% jump in brown’s share, for that hour only. Why? What happened here? Did everybody in Cleveland all buy Zunes at once?

Otherwise, the hourly color breakdown roughly followed the overall percentages above. Black never took less than 59% of the sales in a given hour, and its hourly share reached as high as 76%.

The most popular quantity/color combo was one black, representing 54% of all orders.
Among those ordering more than one Zune, the most popular order was one white and one black, living together in perfect harmony.

While 5% of all orders were for multiple black Zunes (either two or three), almost nobody ordered multiples of the other colors. At the far reaches of sanity, only 5 oddball users ordered three brown Zunes.

When wooters bought three Zunes, they were most likely to buy one of each color. Might as well collect ‘em all, right?

Of the 19 possible color/quantity combinations, one white and two brown was the only one not to be ordered by a single wooter.

Fascinating. But what good is a Woot stats post without some interstate rivalry? Here are some geographic tidbits to fuel your arrogant condescension and/or jealous loathing for those jerks who live in the next state over. These facts are based on data across all of our Zune sales to date, not just the multi-color one on October 15.

Believe it or not, residents of Washington state (home of Microsoft, you’ll recall) have bought the proportionately highest number of Zunes. Washingtonians show up 2.2 times more frequently in our Zune buyer pool than in the population of the U.S. Maybe our price is better than their employee discount.

Other overachieving states are Utah (2.12 times their share of the U.S. population), the District of Columbia (1.7), North Dakota (1.65), and Delaware (1.34).

The least Zune-friendly states are Mississippi (0.37), West Virginia (0.37), Louisiana (0.44), Arkansas (0.45), and Kentucky (0.45). Instead of dissing these states as a whole, we’ll salute the hardy wooters who are so far ahead of the rest of the people in their states.

The first state also comes first in quantity purchases: Delawareans are the most likely to want 2 or 3 Zunes, buying 1.452 Zunes per order. How much is eBay shipping from Delaware to your house?

Other states that consume mass quantities included Montana (1.328 Zunes per order), South Dakota (1.308), Oklahoma (1.287), and Mississippi (1.280). There may not be many wooters in the crooked-letter state, but the ones that are there buy in bulk.

Where do you fall in this mass of numbers? Did your purchase help boost your state’s rank? Did you buy a brown Zune and live to tell about it? Are you that one person in Wyoming who ordered three Zunes? Are you one of the two in America who ordered one brown and two white? And why do you all hate brown so much, you brown-haters?

2 comments:

tammi said...

I'm so NOT a stat geek, but I found that interesting.....for the first 4 paragraphs....then my eyes glazed over and i began daydreaming about munching on fresh llives in Greece and absentmindedly picking my toes.

How much were they and did you buy one? I just added them to my blogreader because I keep forgetting that Woot exists.

TendrHart said...

As I read this post and had no idea what you were talking about....I called to Gerry and asked him what a Zune was. His long winded explaination was almost as interesting as your post.....I was yawning alot. ;) When Gerry finished his discription my reply was..."is that anything like an I-Pod?" Gerry rolled his eyes, mumbled something about me being hopeless and walked out of the room. OK, so modern and up-to-date I am not but at least I can work a computer. For this old gal I think that is good. ;D

Your techno limited Auntie, Dee